I may be tipping my hand here but JRuss is probably the coolest cat I know. How many people do you know that can rock the gentlemen's hat? Not many.
In my wildest dreams of avarice I hire John to work part time for me, (the man is a licensed engineer with a degree from a school that rhymes with Striggum Dung) pay him an exorbitant salary so he can spend the rest of his time making bicycles. It's mostly a selfish endeavor, I just want a reason to hang out and partake in his mojo.
So if you are looking for a new custom ride, Sabrosa should be on the short list. To paraphrase Ferris Bueller "I love riding it, it is so choice. If you have the means I highly suggest picking one up."